Matthew Gubanich


Matthew Gubanich is a design strategist at the Johns Hopkins University Applied Physics Laboratory (JHU/APL), where he utilizes the principles of user-centered design to ensure that those communities most impacted by technology have a voice in the life-cycle of that technology.  He applies his expertise in ethnography, story-telling, and workshop facilitation to help create compelling narratives that impact design. These skillsets have been developed through various projects at JHU/APL, where he has had the opportunity to explore toughness, safe submarine disposal, and organizational learning and design in the Navy. For the IAA, he has worked hard to expand the understanding of ‘assured autonomy’ beyond the confines of technology into the realms of trust, ethics, and user needs identification through direct conversations with our most impacted communities.  He is committed to developing the most important technologies of the future in ways that are safe, responsible, and impactful.

Matthew’s interest in design serendipitously evolved from degrees in Physics and Philosophy, career work in data science and analytics, and education (along with many different careers) has landed him at JHU/APL and at the IAA. He lives in Lander, Wyoming, where he uses every bit of his free time to engage with the wilderness that sits at his doorstep.